Humanoid robots seen as $5 trillion global opportunity at Morgan Stanley

  • April 29, 2025

Investing.com -- Humanoid robots may outgrow the auto industry in economic impact, said Morgan Stanley estimating that the market could swell to $5 trillion in annual revenue by mid-century as adoption will grow across industrial, commercial, and eventually at household use.

Morgan Stanley sees a billion of robots in use by 2050, with early adoption starting in the 2030s, generating annual revenues of $4.7 trillion, roughly double the combined sales of the world’s 20 largest automakers today.

The shift will be gradual. By 2035, just 13 million humanoids may be in use, mostly in commercial and industrial settings, where tasks are repetitive and structured, according to the MS analysts.

Industrial and commercial deployments will continue the lead, making up more than 90% of the installed base by 2050.

Household adoption, where the chores and expectations are less predictable, due to cost, safety and regulatory hurdles.

Tesla (NASDAQ: TSLA ) Inc with its Optimus robot project, was named as a top potential winner due to its full-stack integration of hardware, software, and AI.

Morgan Stanley said robot integrators like Tesla that control the “brains, bodies, branding and ecosystems offer the highest value”

Nvidia (NASDAQ: NVDA ) and Google (NASDAQ: GOOGL ) were also called as major players in AI foundation models for robotics, with Nvidia’s Isaac platform and Google DeepMind’s Gemini Robotics as potential standards in the space.

Also Microsoft (NASDAQ: MSFT ), Amazon.com (NASDAQ: AMZN ), and Meta (NASDAQ: META ) are seen as key “robot brain” developers.

Among the component makers, analysts name Harmonic (NASDAQ: HLIT ) Drive Systems, Nabtesco, Nidec Corp (TYO: 6594 ), and Keyence  in Japan for their expertise in sensors, actuators, and gear reducers.

U.S based Rockwell Automation Inc (NYSE: ROK ) and TE Connectivity Ltd (NYSE: TEL ) were also listed as potential beneficiaries.

Morgan Stanley expects robot prices to fall significantly. In high-income countries, the average selling price is projected to drop from $200,000 in 2024 to $50,000 by 2050.

Lower-cost supply chains, especially in China, could bring prices down to $15,000 in developing markets.

The analysts expect China to play a major role in the supply chain as costs remain significantly lower than elsewhere. At present, components made in China cost roughly a third of those produced in other regions.

The humanoid market may be similar to what the evolution of smartphones and autonomous vehicles were like, with tight integration of software and hardware and a few large players dominating AI model development.