E-commerce company Allegro goes local to stand out from Asian competitors
GDANSK (Reuters) -E-commerce platform Allegro is doubling down on its local offering in a bid to differentiate itself from Asian competitors like Temu, its finance chief said on Thursday. "We're looking to really double down on our differentiators versus the Asian players that are in the market, and make it really clear to the consumer why they look to Allegro every day as the main place to shop," CFO Jon Eastick said during a conference call. Allegro, which has been developing the platform since 1999, remains the go-to online shopping place for millions of Poles despite growing competition from international players.
